SEO can be a daunting field to navigate. With over 200 ranking factors to consider, it’s easy to get overwhelmed. But what if we told you that most of the SEO advice out there is overcomplicated and unnecessary? In this blog, we’ll share the 80/20 principles of what’s actually working in SEO today. These strategies have helped professionals generate over hundreds of thousands in revenue. So let’s dive in and uncover the truth about SEO.
Writing for the Search Engine
Contrary to popular belief and the new Helpful Content update, writing for the reader still isn’t enough to rank high on Google. While it’s important to create content that engages your audience, Google’s algorithm doesn’t read like a human. It analyzes your webpage as a piece of code to determine its relevance. So, your primary focus should be writing for the search engine first in order to drive traffic. This doesn’t mean neglecting your readers, but rather prioritizing SEO in your content creation process.
Reverse Engineering the Competition
Understanding how search engines work is key to optimizing your content. By reverse engineering the top-ranking articles on Google for your target keyword, you can uncover the search intent and create content that addresses it properly and comprehensively. This involves analyzing the format, heading structure, and word count of these articles. By aligning your content with what’s already successful, you increase your chances of ranking higher on Google.
For Reverse Engineering Top Ranking Articles, you can search on reputable SEO blogs like Moz, Search Engine Land, or Ahrefs Blog. Use search queries like “reverse engineering top-ranking articles SEO” on your preferred search engine.
Optimizing for User Experience
Google’s primary goal is to provide a positive user experience. To satisfy its users, Google rewards websites that answer search queries quickly and effectively. This means structuring your content to provide immediate answers and keeping it concise. Dwell time, or the amount of time users spend on your page, is no longer a determining factor for ranking. Instead, focus on delivering information efficiently to keep users engaged and satisfied.
The Power of Topical Authority
Establishing topical authority is a game-changer in SEO. By becoming a trusted source in your niche, you can significantly improve your rankings. Start by creating a topical map that encompasses a wide range of relevant keywords. This map will serve as a guide for your content creation. Remember, Google relies on topical authorities for efficiency, so building your authority can give you a competitive edge.
For Topical Authority in SEO, you can explore resources on Moz, Neil Patel’s blog, or Google’s own Webmaster Guidelines. Search for topics like “establishing topical authority in SEO” or “importance of topical relevance in search rankings.”
The Role of Backlinks
Backlinks have always been a crucial factor in Google’s algorithm. They serve as a validation of your website’s credibility and authority. Building high-relevance, high-volume links through guest posting, link insertions, and link exchanges can boost your rankings. Additionally, acquiring low-relevance, high-authority links from reputable sites can further enhance your website’s trustworthiness in the eyes of Google. Leveraging tools like HARO and digital PR can help you secure these valuable backlinks.
It’s better to keep it simple.
SEO doesn’t have to be complicated. By focusing on the essential strategies that actually work, you can drive organic traffic and improve your rankings. Remember to prioritize writing for the search engine while still engaging your readers. Reverse engineer the competition, optimize for user experience, establish topical authority, and build quality backlinks. These are the keys to success in the ever-evolving world of SEO.